Case Study
Ayarth: Building an authentic identity from the ground up.
With a commitment to timeless fashion, comfort, and quality, Ayarth stepped into Bahrain's fashion space aiming to redefine affordable elegance. To build a strong presence, they sought an identity that blended tradition with contemporary simplicity.
Approach
To support this transition, we worked on defining a clear brand strategy, refining its visual identity, and establishing a structured social media presence. The goal was to highlight WLS's industry expertise while embracing a modern and engaging approach.
- Logo inspiration- The typography used in the logo is in a flowing pattern symbolizing elegance and movement. The focal point 'y' is inspired by fashion silhouettes and the fluidity of fabric.
- Pattern inspiration- the elegant pattern used in the logo represents delicate embroidery work, paying homage to the textile heritage
- Color palette- A combination of deep navy blue with golden hues enhances the luxurious feel, making the brand stand out in a premium market.
Outcome
Ayarth now steps
into the industry with a strong yet subtle identity. It doesn't rely on trends but
rather a carefully considered approach that will stand the test of time.
Branding has
elevated
Ayarth's market presence, offering a strong foundation for its regional expansion. The
identity
seamlessly adapts across digital and physical platforms, ensuring consistency and
recognition as
the
brand grows.
Evolving WLS for Digital Age
With over 26 years of experience, WLS has built a strong reputation in Saudi Arabia's logistics sector. As the industry evolved, WLS saw the need to refresh its brand identity and strengthen its online presence to stay connected with its audience and industry trends.
Approach
To support this transition, we worked on defining a clear brand strategy, refining its visual identity, and establishing a structured social media presence. The goal was to highlight WLS's industry expertise while embracing a modern and engaging approach.
- Brand Strategy & Identity Development- Defining the Brand Philosophy: Outlined WLS's core values, mission, and vision to align with its business direction. Visual Identity Refresh: Designed a new logo that reflects the flow of logistics, regional significance, and a modern, efficient outlook.
- Digital Presence & Engagement - Social Media Setup: Established WLS's presence on Linkedin, Instagram, and Facebook to enhance communication and visibility. Content Strategy: Developed engaging content highlighting industry insights, services, and company updates.
- Performance Tracking - Monitored engagement and adjusted strategies for better results, try demands.
Outcome
AWLS achieved
100%
follower growth, reaching 741 followers and expanding its Linkedin presence. The content
generated 3,007 impressions, with a strong 18.8% engagement rate, including 566
reactions.
Audience interaction remained active, with a 1.73% combined engagement rate from 44 comments
(1.46%) and 8 reposts (0.27%). Additionally, 79.47% of impressions were passive views,
highlighting opportunities to further boost interactions. This steady organic growth
reflects
increasing brand awareness and audience interest, supported by data-driven insights for
continued optimization.
